Our Brand Story

Jcunicorn was founded in 2020, is a newly created jewelry brand from New York, we focus on the life and fashion demands of the younger generation.

Jcunicorn's Value Proposition

Value Proposition

In our brand proposition, youth, freedom and simplicity are the main value elements of Jcunicorn, we let each piece blend into the simplicity of personality, we advocate youthful vitality and return to nature, so that young people can find their own style. we will launch jewelry for young people regularly, which will be more individual and dynamic, we hope to integrate the brand's youth, energy, freedom and simplicity into all our products.

Jcunicorn's Mission

Our Mission

Our founder Johnny Shen is a strong guardian of minimalism, He believes that jewelry is not just an accessory, it also represents the values and lifestyle of the person who wears it, and that jewelry is a mirror that reflects our inner being. He hopes that our pieces will also help young people of all colors and races to gain confidence and happiness, and to be recognized and supported by more and more people.